Sri Lanka Tourism Promotional Strategy Leads Emerging Markets to Change the Tourism Mosaic of Sri Lanka

Sri Lanka Tourism arrivals domain has been changed by the emerging new markets occupying the place of long held traditional dominant markets according to the arrival statistics issued for January 2014. This can be seen as an effective result of the strategic promotional campaigns executed in year 2013, giving much focus on the identified emerging markets than totally relying on the traditional European markets for growth.

The growth factors of the emerging markets compared with 2013 January vs. 2014 January, recorded extremely high levels of improvement. According to the latest arrival figures, the highly focused emerging markets such as China has gained 3rd place, Russia move up to 4th place while India remaining at 01st followed by Ukraine, Australia as graphically illustrated .

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“Sri Lanka Tourism & Peking Express (Belgium) Sign an Agreement to Promote Sri Lanka Through a Popular Adventure Reality Series”

Sri Lanka Tourism Promotion Bureau and The Echo Line Limited (ECL)- a Belgium based Film Production Company along with the French Company “Label Aventure” entered into an agreement for producing the 10th season of Adventure reality series called “Peking Express” for the French TV channel M6. The program will showcase entire 03 episodes out of the 11 taking place in Sri Lanka and Sri Lanka will get 330 minutes of exposure with the title called “Share the dream”.

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“Sri Lanka is Set for a Tourism Boom ” Says China Daily Newspaper

The latest issue of leading Chinese newspaper, China Daily Asia Weekly has carried an article on Sri Lanka Tourism stating that “Sri Lanka is all set to transform its tourism sector and make it the largest foreign exchange earner by attracting 2.5 million tourists in year 2016.On its path for expanding tourism sector a heavy focus has been given to attract Chinese tourists and investors alike”. The cover story of the has highlighted that Sri Lanka is becoming one of the most sought after new holiday destinations for Chinese travelers who seek a mix bag of exotic experience and exciting travel.

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Sri Lanka Tourism Promotional Strategy Highly Acclaimed by China - Wins the Prestigious Award for “Most Friendly Government Institute Worked with China in Year 2013”

Embassy of The People’s Republic of China has placed honor on Sri Lanka Tourism by declaring them as the winner of the prestigious award for “most friendly government institute worked with China in year 2013”. The award was received by Mr. Bashwara Gunarathna –Chairman of Sri Lanka Tourism from H.E. Ambassador of China Wu Jianghao, in a grand ceremony recently held at BMICH-Colombo parallel to Chinese New Year Celebrations.

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