Sri Lanka Tourism Participates for Korea World Travel Fair 2014 (KOTFA 2014)

Sri Lanka Tourism participates for the 29th Korea World Travel Fair 2014 (KOTFA 2014) held from 29th May to 1st June 2014 in Seoul.

KOTFA is the leading Travel Fair organized by the Korean World Travel Fair Committee, that is being held annually in Korea having participation of more than 500 travel related organizations from over 60 countries (KOTFA 2013 Report) and the only travel fair being held in Seoul, Hosted by the Korean Tourism Association.

KOTFA has been identified as a proper plat form to exhibit Sri Lanka in Korean market as SLTPB participates annually together with trade participants.

Korea has been identified as one of the most prospective potential markets considering the tourism arrivals to Sri Lanka. Adequate marketing campaigns and promotional activities carried out in order to maintain the continuous improvements of the arrival numbers from Korea, to attract high spending Korean tourist and also to make the Koreans aware about the attractions of Sri Lanka.